Video Production

As the Director of Digital Marketing and Web Services at Sony Electronics, my team and I took the lead in introducing a remarkable and whimsical product innovation known as the Rolly. This unique MP3 player captivated audiences with its ability to move in sync with the rhythm and beat of any song, spinning, rolling, and flapping its way into the hearts of music enthusiasts.

To introduce Rolly, we recognized the need for an extraordinary demonstration of Rolly's capabilities. We settled on a video featuring the sensational singer and dancer Omarion,

It was crucial to showcase the dynamic interaction between his performance and the mesmerizing movements of the Rolly, offering a truly immersive and entertaining experience for viewers.

With my expertise in securing music rights and talent fees, I successfully negotiated agreements to ensure the project's seamless execution. This allowed us to showcase Omarion's incomparable talent alongside the Rolly, further emphasizing the product's innovative nature.

With the video complete, we launched an engaging and visually stunning online marketing campaign to create buzz around the Rolly. Our marketing microsite on Sony.com captivated audiences and created excitement, drawing attention to this extraordinary MP3 player that dared to be different.